Online marketing is essential if you want to gain new customers and grow your audience on the internet. Many business owners don’t think that the internet is important, however, it is increasingly becoming a essential to the survival of businesses. The reason for this is because more consumers are coming online and buying online instead of visiting a physical storefront. People typically buy just about anything online which includes clothes, jewelry, food, gift items, household items and more. So, with that said, we will now look at a few SEO and SEM tips to ensure that you get as many new customers as possible. (See the biggest SEO factors for 2016)
In order to rank your site highly in Google and get lots of free search engine traffic, you need to do SEO. This consists of on-page and off-page optimization which are both essential for success. You will have to optimize the URL, title, meta description and entire content so that they each focus on a specific keyword or group of similar keywords. You will need to spread these keywords throughout the page, however, you can’t repeat them too any times. If you do, your website can attract a Google penalty which will tank your current rankings.
Another aspect of SEO is link building which is off-page SEO. This is a critical part of doing SEO since links are essential to indicate trust and authority. When building backlinks, you should get them from reputable and trustworthy sources so that they can pass their authority and trust onto your site. If his occurs, then your site will most likely move up the rankings. Here in Australia, there are a number of professional SEO providers who do a really good job of this.
There are many different types of links and one of the best types are PBN links. This is when you form a network of blogs or sites that you use to solely link to your main business sites. These PBN sites should look very authentic and you should never use your real name when registering or hosting them. If you do, then it will create a digital footprint that Google will detect and they will penalize your sites.
Lastly, in addition to improving SEO to get more traffic, you should also focus on optimizing the site for conversions or sales. You should focus on creating the right copy on your site as well as pictures since these have a major impact on conversions.
In closing, we have just taken a quick look at SEO and conversion rate optimization. Be sure to keep learning more and you will definitely become a fantastic digital marketer.