Consumers are growing wary about the authenticity of brands. HireInfluence, are committed to helping companies overcome the challenges of interacting with consumers on a personal level through the power of validated and expertly sourced social influencers. Our campaigns provide the distinct advantage of reaching targeted markets in a genuine way. Influencer Marketing is the only thing they do, and they do it well! Their highly experienced team is on stand-by to help you with pure awesomeness. Learn more about the HireInfluence Marketing Agency services.
The Influence Agency is a team of digital marketing professionals that specialize in custom digital advertising strategies for brands and influencers around the globe. For agencies, they offer an extensive list of influencers in all categories with identifiable brand affinity. This means connecting you with influencers that fit perfectly with a brand image – creating a more authentic campaign. For influencers, they provide unique business opportunities to leverage their following, in order to promote and endorse some of the biggest brands in the world, while getting paid to do it.
Socialyte calls itself an Influencer Casting Agency and works with a roster of over 10,000 influencers. They also specialize in influencer trips or travel activations for high-level influencers. The website was glitchy when we tried to use it and we were unable to view the casting notices page once signed in.
IFabbo closed up shop and recently re-opened as Massive Sway. There are few campaigns available but all are of high quality. It is annoying that when applying for brand campaigns, you have to manually enter your social media stats and handles. This information should already be saved on the website as there is a section for each influencer to input all those details. The website just launched so maybe they are still working out all their glitches. We appreciated that Massive Sway is the only network on this list that allowed you to input your Periscope stats.
FOHR CARD is fashion oriented and is a nexus where brands and influencers meet and collaborate. For brands Fohr offers a directory that allows you to publish details on your brand, or project so influencers can message you with their interest in partnering with you. Each influencer creates their own profile which Fohr updates daily including stats across platfrom reach, growth and engagement, as well as contact information, recent posts, collaborations and press coverage. The Fohr Card Leaderboard ranks brands based on how much influencer coverage they’ve received in the last 30 days. This coverage is measured on an impressions basis.
The Influence Marketer is where Tom Augenthaler evangelizes the merits of influencer marketing, provides actionable tips and and advice and offers a comprehensive training course for entrepreneurs, consultants, PR people and marketers about how to set up and execute top-notch influencer marketing campaigns (b2c and b2b) of their own. Tom also offer strategic consulting services to agencies, industry providers and online businesses of all sizes.
Influencer marketing can be highly lucrative for Instagram influencers. According to the agency, Socialyte, top influencers with a following of 50 million plus can command $100,000 for a single post. Even a middle-tier Instagram-influencer with 400,000 to 1.5 million followers can charge $5,000 per post. Is it any surprise that agencies have sprung up focusing on social media influencer marketing – including Instagram of course – as well as quite a few conventional agencies adding influencer marketing to their offerings. They have learned how keen Instagram’s 500 million users are to try out products Instagram influencers recommend and promote.
For large brands to thrive, it will be necessary to seek out and collaborate exclusively with knowledgeable, high-reputation agencies. It is these superior agencies who will be in a position to leverage the most wanted” talent as we see a demand for quality VS quantity of followers skyrocket.
HireInfluence has recognized the benefits of influencer marketing since 2011. They utilize a team of influencers across 12 countries and seven industry verticals, to spread their clients’ messages. They disseminate content across nearly every social media channel – targeting the best channel for any particular brand.
It goes without saying that the buzz around Coachella represents profitable opportunities for brands; it is unarguable that showcasing products at a trend-focused festival like Coachella enables fashion and other brands to garner vast exposure to target audiences. Because followers of social media influencers will likely see every photo, video, or Instagram Story that their lifestyle models share during the festival, brands are able to reach an impressive audience instantaneously by triggering word of mouth and boosting brand awareness.
Over the past 12 months, I have seen a dramatic increase for brands using freelance writers to create content and I predict that this trend will continue. Since freelancers bring expertise in specific audiences and topics that a brand or agency may not have, this allows brands to create a much wide variety of content that really helps solve their customer’s problems. This also helps brands and agencies deal with the ebb and flow of content projects without hiring additional full-time employees. Since consumers continue to get smarter about content and the bar for quality will raise, hiring the best creator at the specific type of content available instead of simply relying on the best available in house will help brands really stand out in their content.
The internet can be a weird place, and it’s only getting weirder as more and more people gain access. If your elderly relatives have started adding you on Facebook, you know what we’re talking about. But the surprises of the web don’t begin and end with your free-spirited aunt airing the family laundry online. The business side of the internet can be pretty surprising too, and if you know anything about social media marketing you know that social media statistics can be downright shocking.
Users can search for influencers across Instagram, Twitter, Facebook and YouTube, with a range of filters including location, gender, household income and even ethnicity. You can also filter by audience, starting with who you want to target first and it will provide you with the most appropriate influencers and platforms.
NeoReach provides premier quality content on influencer marketing. NeoReach allows bloggers and influencers to share brands, content and products they love. With insights from both top influencers and marketers alike, NeoReach is a go-to site for deep dives into influencer marketing.
Brandwatch is a social listening tool that gives you instant access to conversations from every corner of the public web as they happen. Brandwatch coverage represents the world’s largest source of public data, so you can listen to all your customers, wherever they’re talking. Use their social listening tool to find insights quickly for marketing measurement, competitor benchmarking, influencer identification and outreach, market research and reputation management.